Water, water everywhere and a good heap of mud too!
Last year I was Tough Mudder’s official branding and PR photographer for Europe. I photographed 14 events all over UK and Europe and also photographed their new obstacles this year.
This has been a great branding project to work on, with my images being used across the press and for media purposes and also on the Tough Mudder branding posters. What has been particularly interesting about this corporate photography project is the use of cross-branding, as in 2014 Volvic and Tough Mudder agreed a three year Partnership. Since the beginning of 2015 my images been appearing on the Volvic Water bottles in the UK and Germany. It’s definitely fun seeing my images leaping out at me from the supermarkets shelves!